WS Purple Color Boost: 4 Pack
WS Purple Color Boost: 4 Pack
WS Purple Color Boost: 4 Pack

This product is available for Pros only.

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  • Keep blond and silver hair bright and brass-free with a powerful combination of gentle, color-preserving actives in New Wash, coupled with a unique botanical complex in Purple Color Boost.
  • Formulated with clean ingredients and no detergents, sulfates, parabens, or silicones
  • Neutralize brassiness and reduce the yellowing of white, gray, and blond hair with a combination of lavender, rosemary, and violet extracts rich in antioxidant phytochemicals.
  1. Dispense all 8 ounces of New Wash into the jar
  2. Add entire contents of Purple Color Boost into New Wash
  3. Thoroughly mix with the whisk
  4. Get your hair wet (like always)
  5. Coat your hair with the Purple Color Boost and New Wash mixture
  6. Deeply massage it into your scalp
  7. Let sit for 3-5 min.  For more intense toning please consult with your colorist.
  8. Rinse, rinse, rinse
  9. Love your bright, brass-free color!

New Wash Original

Mentha Piperita (Peppermint) Oil, Helianthus Annuus (Sunflower) Seed Oil, Oenothera Biennis (Evening Primrose) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Aloe Barbadensis Leaf Juice, Stearamidopropyl Dimethylamine, Cetyl Alcohol, Glycerin, Stearyl Alcohol, Dicetyldimonium Chloride, Equisetum Arvense Extract, Behentrimonium Methosulfate

Ingredients by volume

Purple Color Boost

Propanediol, Water/Eau, Glycerin, Polyglyceryl-6 Oleate, Ext. Violet 2 (CI 60730), Lavendula Angustifolia (Lavender) Flower / Leaf / Stem Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Viola Odorata Flower / Leaf Extract, Hydroxyacetophenone, Phenylpropanol

Ingredients by volume

“My hair felt moisturized, bouncy, with less frizz and more brightness. My hair loves it!”

Sarah K, Purple Color Boost User

How it works

Purple Color Boost: The healthier way to boost hair color.

Enhance and extend your hair color with a powerful mix of clean ingredients that pairs with New Wash.

Frequently asked questions

Purple Color Boost

Color conditioners on the market don’t clean; they only deposit color and condition. Even worse, traditional color shampoos strip hair. New Wash users can now clean, condition, tone, and neutralize with one gentle product including all the benefits of New Wash.  Simplify your routine and replace both your shampoo and conditioner. 

Let sit for 3-5 minutes before rinsing. For more intense toning, we recommend consulting your colorist.

Every person's toning needs are different. Use as needed to combat brassiness and we recommend consulting with your colorist if they have any questions.

The Purple Color Boost formula is not compatible with or easily blended with New Wash Deep.