Subscribe for your healthiest hair ever. New Wash isn’t just a hair cleanser. It’s a way of life. Get into the habit of having iconic, healthy hair every day.

• Free shipping on every refill order
• Save up to 20% per ounce
• No commitment, cancel anytime
• Choose your ideal frequency
• Complimentary products
• Reduce emissions from plastic by 80% every time you replace bottled shampoo and conditioner with 32 oz. New Wash.

All-in-one: Our products cleanses and conditions without harsh detergents, in one step.

Healthy: Our gentle formula is made with clean, non-toxic, gentle ingredients.

Simple: It gives you iconic, healthy hair with great texture, emphasizing your personal style.

The Detergent-Free Difference

• Extends time between washes by restoring the natural balance of your scalp
• Adds volume and fights frizz
• Protects hair color with gentle non-stripping cleansers 
• Formulated with clean ingredients and no detergents, sulfates, parabens, or silicones
• Restores natural shine
• Helps reduce flakes and scalp irritation
• Deeply cleanses, adds hydration, and moisturizes

Wash your hair, change your life. Trust us on this. Use New Wash every time you wash your hair for best results.

1. 1. Wet hair.
   2. Apply the same amount of New Wash to hair as you’d usually use for both shampoo and conditioner.
2. 3.  Starting at the scalp, layer it on. Work your way down to your ends, using water or extra New Wash if you feel like you need it.
3. 4. Work it into hair (don’t forget your scalp!) using our signature Massaging Scalp Brush and your fingertips. Scrub, massage, repeat.
   5. Enjoy the rest of your shower with New Wash in your hair. Let it work its magic.
4. 6. Rinse, rinse and rinse again, using your fingertips and our Signature Massaging Brush.
5. 7. Enjoy instantly iconic hair.

Cleansing

Mentha Piperita (Peppermint) Oil, Helianthus Annuus (Sunflower) Seed Oil, Oenothera Biennis (Evening Primrose) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Aloe Barbadensis Leaf Juice

Conditioning

Stearamidopropyl Dimethylamine, Cetyl Alcohol, Glycerin, Stearyl Alcohol, Dicetyldimonium Chloride, Equisetum Arvense Extract, Behentrimonium Methosulfate

Additional Ingredients

Keratin and Hydrolyzed Keratin, Rosa Centifolia Flower Water, Menthyl Lactate, Water/Aqua/Eau

Additional Non-Key Ingredients

Gluconolactone, Panthenol, Sodium Benzoate, Lavandula Angustifolia (Lavender) Flower Extract, Urtica Dioica (Nettle) Extract, Calendula Officinalis Flower Extract5, Chamomilla Recutita (Matricaria) Flower Extract5, Isopropyl Alcohol, Citric Acid, Ceteareth-20, Trisodium HEDTA2, Calcium Gluconate2, Phenoxyethanol2, Tocopherol2, Cetearyl Alcohol, Alcohol5

Fragrance

Cananga Odorata Flower Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Aniba Rosaeodora (Rosewood) Wood Oil1, Rosa Damascena Flower Oil1, Myroxylon Pereirae (Balsam Peru) Oil, Guaiacum Officinale Wood Oil1, Pelargonium Graveolens Oil1, Citronellol, Linalool, Geraniol, 1 Essential Oil in Fragrance, 2 Incidental Ingredient, 3 EU Allergen, 4 pH Adjust Ingredient, 5 Certified Organic

Ingredients by volume

New Wash is not a shampoo. It's a cleansing cream. Shampoos contain harmful detergents that strip your hair of its good, protective oils while they clean. New Wash cleans using essential oils and fatty alcohols, not detergents, while still removing dirt and grease.

New Wash is not a conditioner. Conditioner does not clean the hair, it only replaces moisture after shampoo strips it. Though New Wash does contain conditioning elements, it also cleans your hair.

Yes! New Wash cleans using essential oils and fatty alcohols, all of which are naturally derived and biodegradable.

You can wash your hair daily or whenever you'd like. It’s completely up to you. New Wash is so gentle that you no longer need to worry about stripping your color or drying out your curls. When starting out with New Wash, we suggest sticking to your regular routine and you will find your rhythm over time. Many of our customers have found that they can go much longer between washes with New Wash (yay!). Your strands are safe, so wash away.

New Wash cleans hair with a custom blend of essential oils and gentle, naturally-derived saturated cleansers. Detergent-free, sulfate-free, paraben-free, synthetic fragrance-free. And we do not test on animals. We also strive to reduce waste. If you love New Wash, please subscribe to receive a reusable aluminum bottle and our refill pouches. Help us reduce plastic waste!

“Life-Changing” is the most commonly used phrase across thousands of reviews from customers with all different hair types.

New Wash benefits hair immediately, but all hair types are different so some scalps need to adjust and may experience oil or flakes. This transition period is natural and more commonly experienced by oily or fine-haired users.

New Wash should help. A flaky scalp is often caused by irritating detergents found in shampoo. None of our New Wash formulas contain these irritants. In fact, they will help to calm inflamed, suffering scalps.