Liberate your hair with New Wash.

Experience a new way to wash your hair with our iconic must-have cleansing cream in three different formulas. Try Original for all hair types, Rich for dry hair and Deep for oily hair.

53 products
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The Ultimate New Wash MethodThe Ultimate New Wash Method
The Ultimate New Wash Method
Sale price$119.00 Regular price$149.00
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The Richest New Wash MethodThe Richest New Wash Method
The Richest New Wash Method
Sale price$119.00 Regular price$149.00
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The Clarifying New Wash MethodThe Clarifying New Wash Method
The Clarifying New Wash Method
Sale price$119.00 Regular price$149.00
Save up to 20%
New Wash OriginalNew Wash Original
New Wash Original
Cleansing cream for all hair types
$55.80 Sale price$62.00
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New Wash RichNew Wash Rich
New Wash Rich
Ultra-moisturizing cleansing cream for dry hair
$55.80 Sale price$62.00
Save up to 20%
New Wash DeepNew Wash Deep
New Wash Deep
Clarifying cleansing cream for oily hair
$55.80 Sale price$62.00
Save $23.00
Anti-Brass Starter Set for Blonde, Gray, Platinum and Silver HairAnti-Brass Starter Set for Blonde, Gray, Platinum and Silver Hair
Anti-Brass Starter Set for Blonde, Gray, Platinum and Silver Hair
New wash original, purple color boost, tin and whisk
Sale price$80.50 Regular price$103.50
Save $23.00
Anti-Brass Moisture Boost Starter Set for Blonde, Gray, Platinum and Silver HairAnti-Brass Moisture Boost Starter Set for Blonde, Gray, Platinum and Silver Hair
Anti-Brass Moisture Boost Starter Set for Blonde, Gray, Platinum and Silver Hair
New wash rich, purple color boost, tin and whisk
Sale price$80.50 Regular price$103.50
Save $16.50
Extra Moisture Starter Set for Dry HairExtra Moisture Starter Set for Dry Hair
Extra Moisture Starter Set for Dry Hair
New wash rich, balm and brush
Sale price$105.00 Regular price$121.50
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New Wash Original and Purple Boost DuoNew Wash Original and Purple Boost Duo
New Wash Original and Purple Boost Duo
$73.15 Sale price$77.00
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New Wash Rich & Purple Boost DuoNew Wash Rich & Purple Boost Duo
New Wash Rich & Purple Boost Duo
$73.15 Sale price$77.00
New Wash Starter Set for Dry Hair
New wash rich and brush
Sale price$75.00
New Wash Starter Set for Oily Hair
New wash deep and brush
Sale price$75.00
New Wash Starter Set for All Hair Types
New wash original and brush
Sale price$75.00
Save $16.50
Moisture Starter Set for All Hair TypesMoisture Starter Set for All Hair Types
Moisture Starter Set for All Hair Types
New wash original, balm and brush
Sale price$105.00 Regular price$121.50
Save $18.50
Frizz Control Starter Set for All Hair TypesFrizz Control Starter Set for All Hair Types
Frizz Control Starter Set for All Hair Types
New wash original, oil and brush
Sale price$108.00 Regular price$126.50
New Wash 32oz Jar with Pump
Sale price$28.00
Aluminum Jar
Sale price$10.00
Travel Bottle
Sale price$8.00
Save $23.00
Shine and Gloss Boost Starter Set for Warm Brown and Dark BlondesShine and Gloss Boost Starter Set for Warm Brown and Dark Blondes
Shine and Gloss Boost Starter Set for Warm Brown and Dark Blondes
Sale price$80.50 Regular price$103.50
New Wash Original and Blue Boost Duo
Sale price$77.00
New Wash Original & Red Boost Duo
Sale price$77.00
Save $23.00
Red Color Vibrancy Boost Starter Set for Red HairRed Color Vibrancy Boost Starter Set for Red Hair
Red Color Vibrancy Boost Starter Set for Red Hair
Sale price$80.50 Regular price$103.50
New Wash Rich & Blue Boost Duo
Sale price$77.00
New Wash Rich and Red Boost Duo
Sale price$77.00
Save $23.00
Shine, Gloss and Moisture Boost Starter Set for Warm Brown and Dark BlondesShine, Gloss and Moisture Boost Starter Set for Warm Brown and Dark Blondes
Shine, Gloss and Moisture Boost Starter Set for Warm Brown and Dark Blondes
Sale price$80.50 Regular price$103.50
Save $23.00
Red Color Vibrancy and Moisture Boost Starter Set for Red HairRed Color Vibrancy and Moisture Boost Starter Set for Red Hair
Red Color Vibrancy and Moisture Boost Starter Set for Red Hair
Sale price$80.50 Regular price$103.50

GET YOUR BEST HAIR EVER

Conditions and softens.

Don’t be shy. New Wash will never overclean, so you can wash as often as you want.