THE ULTIMATE NEW WASH METHOD
DEEP CLEAN
SHOP Pre-Wash
CLEANSE
SHOP NEW WASH
PROTECT
Shop Primer
PRE-WASH
WTF IS PRE-WASH?
Our clarifying scalp rinse gives you a quick and refreshing deep clean before using New Wash. Pre-Wash breaks down buildup, oil and dirt with micellar technology that’s detergent-free (a first!) plus prebiotics that balance the scalp’s microbiome.
PRE-WASH
OKAY, SO WHAT’S IN IT?
Our micellar technology is formulated with glycolipids that gently cleanse the hair and scalp—and without the damaging detergents found in other micellar cleansers. A prebiotic complex with rambutan extract fortifies and freshens, and betaine keeps everything perfectly moisturized.
PRE-WASH
WHY SHOULD I USE IT?
Pre-Wash works fast, delivering a thorough pre-cleanse in just three minutes. Most other pre-washes require up to 20 minutes of leave-in time—and you’ve got better things to do.
PRIMER
WTF IS PRIMER?
Before you pick up that blow-dryer, prep and protect your hair with this moisturizing leave-in mist. Primer smooths, detangles and shields strands from heat up to 450°F and UV rays; you can use it to refresh curls, too.
PRIMER
OKAY, SO WHAT’S IN IT?
Capilipid acts as a shield for your hair, protecting it from heat and harsh UV rays. Lilac leaf culture chips in with antioxidant and anti-pollution protection, and betaine keeps everything perfectly moisturized.
PRIMER
WHY SHOULD I USE IT?
Heat protecting lotions are weighing you down. Primer is a lightweight spray that infuses deeper and longer-lasting moisture for easier (and more effective) everyday styling.
Before and Afters
THE NEW WASH METHOD
Clarify, cleanse and protect with the most innovative haircare system.
